Project Management
In pursuit of ambitious revenue and programming goals, I have a record of running successful programs, marketing events, campaigns and initiatives. These wins can be measured by people activated, conversions, and revenue.
A vision for success
I have managed projects and people, working with cross-functional teams to ensure critical outcomes. I excel in campaign development, growth marketing, event management and production, and digital marketing strategies. My project management skills have strengthened teams, led successful global events, grown revenue, enhanced reputations, and increased marketing qualified leads.
Case Study:
Annual Visionary Gala
“Conor is an exceptional leader who truly transformed our marketing. Under his leadership, our revenues soared. This remarkable achievement is a testament to his ability to secure diverse revenue streams. Conor spearheaded planning and execution of many events… the success of the Visionary Gala and our Pride festival not only generated crucial funds but also enhanced our regional profile.”
Jami Bertini, Fmr. President, Triangle Community Center
About
The Visionary Gala is Triangle Community Center’s annual fundraising gala. At the beginning of my tenure, the event raised $75,000 By my final year there, it brought in over $375,000
Growing Revenue
I diversified revenue streams by developing sponsorship relationships with area businesses, growing the number of donors in our database, and growing annual contributions from medium to high capacity donors.
Data & Messaging
I worked on segmenting donors by giving capacity and behavioral characteristics, tailoring communications and the event to their tastes. I also ensured the event followed a strict communications rollout schedule.
Event Production
I worked with vendors, banqueting teams, decorative, and all contractors to plan and execute the event, negotiating with vendors for best prices, and leading a team of staff and volunteers leading up to and during the event.
relationship management
I ensured TCC and its donors ensured excellent relationships, providing VIP experiences for top-dollar donors, and working with sponsoring businesses to provide the perks they wanted with their packages.
Research
I took a deep dive into what made our revenue grow at each annual event; monitoring what inspired donors and businesses to give, and other variables such as the most lucrative auction items and click-through & open rates on emails.
Case Study:
Transgender Global Day of Visibility
Around the world, transgender and gender non-conforming people face great barriers to employment. As Co-Chair of Indeed’s BRG supporting the LGBTQIA+ community in the Americas, I created a groundbreaking global program to help support those communities in their job search efforts. Collaborating with cross-functional stakeholders within Indeed and with outside partners, this program was designed to help train people to expertly use Indeed tools for their job search. In additional to virtual programming, it featured key in-person events in London, New York City, Austin, alongside culturally competent education in APAC.
Business Case
Market research clearly showed a need to support trans job seekers. I crafted a business case, creating a global event to help address this. Leading a global team, we prioritized markets where we could be successful and tools that would help, including a specialized training.
Getting Word Out
The program had two audiences: Indeed staff and external guests. Both audiences were targeted tailored messaging across appropriate channels. Our communications strategy ensured optimal participation and clearly articulated our programming and its goals.
Launching
Launch dates included a global virtual panel, which saw significant Indeed staff participation, staff training deadlines, and of course our in-person events in London, New York, Austin, as well as APAC’s specialized education campaign. Afterwords, we collected participant feedback for future improvement.
What the team is saying
Harshal Varpe
Community Engagement Lead, iPride AMER
“Conor demonstrated remarkable leadership in organizing events such as the Global Trans Day of Visibility, providing vital support for transgender individuals. I have witnessed firsthand Conor’s professionalism, passion, and dedication to fostering a positive impact.”
Thibault Laffitte
Communications Lead, iPride EMEA
“Transgender Day of Visibility showcased [his] leadership skills, innovation and [showed how Conor] pushed the boundaries of what was possible. …By leveraging his expertise, Conor and the team managed to organize successful events in distinct global offices.”
Leadership
Director of Marketing & Development, Triangle Community Center
Co-Chair, iPride & Gender Identity, Americas, Indeed
Events
Annual Pride in the Park
Annual Visionary Gala
Global Trans Day of Visibility: London, New York, Austin, Düsseldorf, with virtual programming in APAC
Fundraising Events
Business Socials
Press Events
Town Halls & Roundtables
Campaigns
GTM Campaign, Service Launches
GTM Campaign, Capital Campaign for New NGO Headquarters
Advocacy & Candidate Campaigns, Launch to Election
Product Launches, BCC Research, Indeed
Program Creation, Internal and External
Initiatives
Website Redesign, Optimizing Revenue
Voice of the Customer Work
BRG Initiatives Supporting Benefit Enhancements
Earned Media, Various
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Conor pfeifer 