Communication

My messaging strategy inspires people to take action. I have used effective strategies to communicate with diverse audiences, driving impactful outcomes. Every win was built on listening to the voice of the customer.

Chris Hyams

Chief Executive Officer, Indeed

“I am incredibly proud of our team for this policy change. …Members of Indeed’s [transgender community] raised concerns about our policies.. in light of recent legislation. …Co-Chairs Abby Holtfort and Conor Pfeifer reached out to me with the concerns, data, and a set of concrete proposals that could help our employees and their families.”

Irene Tsikitas, LMSW

Fmr. Deputy Director, Triangle Community Center

“[Conor] led marketing, fundraising, and special events efforts during a period that saw TCC’s strongest growth. Conor ensured that people knew our mission and goals, and communicated with audiences strategically, in a way that made them get excited for an event or campaign. Thanks to him, our list of prospects and active donors grew!“

Scott Dobroski

VP, Global Communications, Indeed

“[Conor] has a variety of valuable skills and experience across marketing, PR, go-to-market, sales, and product marketing. …Conor understands how important it is to nail a cohesive communication strategy. Whenever I needed his help, his first two questions would be ‘what’s your deadline?’ and ‘how do you want to best position the company’, then he’d get to work.”

Case Study: Advocating for Change

Advancing Equality for Indeed’s Workforce

Listening Campaign

Certain jurisdictions were targeting transgender populations, impacting their ability to access care and safeguard their families. I began a listening campaign of Indeed’s employees to hear their concerns and feedback.

Business Case

Using the data from the listening campaign, I worked with the team to create a business case and narrative, with data from employees, news research, market research and job market research, and presented the findings to SLT.

Media response

Indeed announced it would offer transgender employees and their families a generous relocation bonus enabling them to move to safer areas if they chose to do so. I helped the business position the news to Tier-1 media.

Key Competencies

Skills

Copy Writing

Digital Marketing

Product Marketing

Growth Marketing

Segmentation

Campaign Launch

Email Marketing

Earned Media

Print Media

Voice of the Customer

Market Research

Public Speaking

Assorted Wins

Indeed:

Global Transgender Day of Visibility Programming: APAC, AMER, EMEA, including in-person events in London, New York City, and Austin

Listening campaign and resulting business case led to substantial benefits change at Indeed

Segmentation, prioritization of enterprise clients

Triangle Community Center:

Grew monthly donors from less than a hundred to over 1500

Launches for capital campaigns and other new programs

Ran all media and PR for agency, including planned events and responses

Digital strategies grew revenue success at Pride festival and Visionary Gala, increasing attendance and revenues from each

Organic donations grew following my leadership of website redesign

Advocacy Work:

Over half of 2013 mayoral race budget, derived from my digital and print marketing campaign

List building for various local and regional races

First earned media appearence was a New York Times piece

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